North American esports giant Complexity Gaming has expanded its partnership with beer brand Miller Lite. The two companies have had a partnership since May 2019. Now the deal has been expanded to include more areas such as live streams and content creation.

The main part of the deal will see Complexity players, but only those of legal drinking age, partake in some more casual style live streams, where they will play more casual titles without the competitive stress or simply just have a chat, all while enjoying a Miller Lite or two. These more relaxed streams will give fans a chance to get to know their favourite players a little better and see them interact in a more relaxed environment.

“Miller Lite’s desire to dive in and understand the esports audience has made them an invaluable partner. With a renewed focus on live streaming, we’re continuing to improve both player and fan experiences through access and unique engagement opportunities that bring people together in a time when many are apart,” Ashley Chalk, Vice President of Partnerships at Complexity Gaming, said.

By Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.