ISFE is pleased to announce the appointment of Shweta Kulkarni as Director of Communications for ISFE and Sergi Mesonero as Head of ISFE Esports.
ISFE CEO Simon Little said: “We are delighted to strengthen the ISFE team with two senior appointments enabling us to further promote policies that will help one of Europe’s most vibrant creative and innovative sectors to generate jobs and drive growth – needed now more than ever.”
Shweta comes to ISFE with 15 years’ experience in media relations and communications both from large corporations and trade bodies, and has a double degree in computer science and communications. In her role Shweta reports to Ann Becker, Head of Policy and Public Affairs.
Shweta said: “I am excited to start this new role at ISFE. The video games industry is a multi-faceted industry with many stories to communicate. I look forward to working with the ISFE team to ensure that all our stakeholders understand our industry: its creativity, its contribution to society and the economy and the importance of the players who are at the heart of everything we do.”
Sergi was previously co-founder and Public Affairs Vice President at LVP (Liga de Videojuegos Profesional), the biggest esports organisation in the Spanish-speaking market; co-ordinator of the esports committee at AEVI (Asociación Española de Videojuegos), and Chair of International Esports at Universidad Católica de Murcia (UCAM).
Sergi said: “ISFE Esports provides a common and authoritative voice for the sector.
With integrity, fair play and our players’ wellbeing at the heart of everything we do, I am committed to working to ensure that the industry is heard, the sector grows and that diversity, skill and talent can continue to thrive in Europe’s esports ecosystem.”