Danish esports organisation Astralis Group has entered into a commercial partnership with sponsorship and audience analytics firm Cavea. The deal will see Cavea provide social media analytics across all of Astralis’ media channels.
“Our vision is to create a globally recognized and iconic gaming brand. In this connection and to push our commercial partnerships forward working systematically with the best insights and analytics in the industry is paramount,” Jakob Lund Kristensen, Co-founder and CCO of Astralis Group, said.
“When working with commercial metrics, we base our decisions on facts rather than feelings, and working with Cavea gives us insightful knowledge about the vast fanbase and millions of viewers around the globe. This enables us to pinpoint exactly which activities drive the most commercial value for us and our partners,” Kristensen added.
“Working with the people at Astralis Group is such a pleasure. It is a top professional organization with a clear vision for their business and the future of esports. They keep on challenging the existing, which benefits us as well, and I am really looking forward to us working together with the organization and providing our services,” Mircea Gabriel Eftemie, CEO of Cavea, said.