Chinese short-video platform TikTok has partnered with the London-based esports organisation Tundra.
As part of the new partnership, which comes in line with the release of the popular video game FIFA 21, TikTok will be displayed on the front of Tundra’s new jersey.
“FIFA has over 3.3 billion views on TikTok to date. The appetite for esports, and particularly FIFA content is already proven, so the partnership is a natural fit,” Michael Munro, co-founder of Tundra, said.
“Esports has found a natural home on TikTok, with gaming content already proving to be hugely popular in our community. We can’t wait to see what team Tundra has in store for us for FIFA 21,” Jana Ulaite, TikTok Europe’s Head of Brand and Partnerships Marketing, said.