Simplicity Esports and Gaming Company has partnered with Newzoo, the world’s leading provider of games and esports analytics. The partnership will enable the two companies to exchange esports market data and insights. Also, Simplicity will have access to Newzoo’s data analytics tools.

“It’s great to team up with the leader in games and esports analytics and share our unique insights into the industry in North America, as well as Latin America through our Brazilian subsidiary, Flamengo Esports. As a result of having the largest footprint of esports gaming centers in North America, we are uniquely positioned to share our observations about the behavior of casual gamers and enthusiasts from multiple regions across the U.S. Newzoo’s Global Esports Market Report is one of the most valuable tools in our arsenal when deciding about expanding into new regions and competing in new games,” Roman Franklin, President of Simplicity Esports, said.

“Simplicity’s dual role as a venue provider in the United States as well as an esports organization, most notably operating Flamengo Esports, gives us a variety of insights in both North and South America. Through our diverse range of partners, we are better able to capture the nuances of the market, and we look forward to growing esports together,” Remer Rietkerk, Head of Esports at Newzoo, said.

By Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.