Online bookmaker Betway has entered into a partnership with North American esports organization beastcoast.
As per this new one-year deal, the bookmaker will back beastcoast’s Peruvian Dota 2 team. Betway will obtain rights to jersey branding, as well as player access, allowing the bookmaker to “bring its fans closer to the action.”
“We’re excited to make waves across the Peruvian DOTA 2 scene with our new partnership with Betway. Our players have turned Beastcoast into an esports team that fans across the country love and root for in every major event,” Nick Valencia, Vice President, Sales and Partnerships at beastcoast, said.
“With Betway’s support we’ve already made plans to release more of the content our fans love. We’re very happy to be able to give our fans never-before-seen access to our players. We’ve got so much more planned with Betway over the course of our partnership, and we wish we could share it with you all now. Our upcoming launch and show match are just the beginning, stay tuned!” Nick Valencia added.
“Beastcoast are the dominant force in South American DOTA 2 and therefore a natural choice to join the Betway family. We can’t wait to share our innovative approach to esports sponsorships with one of the most passionate and dedicated fan bases in the industry,” Adam Savinson, Head of Esports at Betway, said.