Berlin-based G2 Esports has entered into a partnership with Domino’s Pizza Deutschland ahead of the 2020 League of Legends World Championship.
The deal will see them co-create unique experiences and opportunities for fans, with Domino’s Pizza being named the official quick service restaurant partner of G2 Esports in Germany.
“We are super excited to add Domino’s to our roster of partners. Domino’s have long been fuelling our League of Legends team with fresh hot pizza as they compete, so we are delighted to take our relationship to the next level and propel our team through back-to-back Worlds runs. Our League of Legends team love a victory pizza after a game so it’s perfect fit for us,” Lindsey Eckhouse, Commercial Director at G2 Esports, said.
“We look forward to working with our friends of Domino’s to deliver a range of unique content and experiences to the G2 fanbase and the wider esports community,” Lindsey Eckhouse added.
They first worked together in October 2019 for last year’s World Championship. This renewed partnership between the two for the League of Legends Worlds Championship will culminate in a ‘series of experiential activations’ around major G2 Esports matches.
“We are very pleased to continue our cooperation with G2, with which we can optimally reach our target group in the esports field. Above all, we are happy to accompany the G2 League of Legends team once again on their journey through the Worlds and to provide them with fresh, hot pizza. Pizza and esports, a simply perfect combination,” Matthias Maier, Head of Marketing at Domino’s Germany, said.

By Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.