Uconnect Esports, a US-based esports and gaming sponsorship company that links brands with esports and gaming organizations, signs a deal with Cloud9, one of the leading esports organizations in gaming, for promoting collegiate esports and gaming.

As per the deal, Cloud9 will launch a number of campaigns during this Fall, such as online community events and experiences. The first of such campaign, Cloud9 LCS community events activation, will bring together 16 flagship collegiate esports and gaming communities across North America.

“Collegiate esports is thriving – we at Cloud9 recognize its potential and want to be a part of uplifting these hard-working students with resources and opportunities. We’re excited to see this generation of esports professionals grow!” said Jack Etienne, CEO, and Co-Founder of Cloud9.

Uconnect has a network of over 150 large collegiate esports and gaming organizations in North America.

Dylan Liu, founder and CEO of Uconnect Esports, remarked: “The Uconnect team is very excited to work with one of the most popular and prestigious organizations in esports.  We’ve received an overwhelming amount of interest and enthusiasm from our collegiate organizations about working with Cloud9 in the past few weeks. We’re looking forward to finding new, innovative, and engaging ways to connect major esports organizations with the collegiate ecosystem.”

Cloud9 is the first esports organization to partner with Uconnect Esports.

By Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.