The British Esports Association, a not-for-profit organisation that supports and promotes esports, has partnered with sports governing body Table Tennis England.
This new partnership will bring together esports and traditional sport, explore the similarities between the two and promote the importance of mental health and wellbeing across sports and esports.
British Esports Association and Table Tennis England are also committed to bringing more participation opportunities to deprived areas of England. They will help promote each other’s activities, help get young people active and push table tennis as a suitable social activity which helps develop key skills also used in gaming.
The campaign will utilise top stars in the fields of table tennis and esports to talk about their mental health experiences and struggles to help reduce the stigma surrounding it, as well as Olympic table tennis players’ thoughts on gaming as a stress-relieving activity.
There will be activations on social media, video platforms and more, with the view to host physical events in the future when it is safe to do so.
“The importance of good mental and physical health has arguably never been in sharper focus than now, and the positive effects of both table tennis and esports are there for all to see. I’m particularly excited by the potential of this partnership to engage people of all ages and encourage them to seek out the benefits of an active lifestyle, both physically and mentally,” Sara Sutcliffe, Chief Executive of Table Tennis England, said.
“We’re delighted to be partnering with a reputable governing body to highlight the positives that both sports and esports promote. We have lots of ideas and hope to get the conversation going around the importance of both physical and mental health. Table tennis is also a sport that’s close to my heart and I look forward to seeing us get involved with some exciting activations,” Chester King, founder and CEO of British Esports Association, said.
By Niji Narayan
Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.