Hong Kong-based Nova Esports has partnered with Indian esports organisation Godlike Esports. The new team will be known as Nova GodLike. Through the deal, Nova GodLike will compete in Tencent’s PUBG Mobile with an Indian roster.
Anthony “AY” Yeung, CEO of Nova Esports, spoke on the reasoning behind the deal in an announcement: “PUBG Mobile is currently trending in the gaming section of India. It has surpassed other games in terms of popularity and revenue and made a place for itself in Indian pop culture. Even people who have not played the game would have seen and heard about it through various social media memes and posts.”
Nova Esports has several goals it hopes to achieve through its new Nova GodLike brand, namely succeeding in global PUBG Mobile competitions, turning its players into public figures, attracting other organisations to the Indian esports market, and creating “high quality content for the community.”