Pioneer in esports and gaming talent management joins TalentX Gaming, a joint venture of ReKTGlobal and TalentX
Former Abrams Artists Agency talent agent Amber Howard has been named Head of Talent at TalentX Gaming (TXG), a talent management company specifically built for gaming and esports athletes and streamers. TXG is the brainchild of esports leader ReKTGlobal, the owner and operator of Team Rogue and Call of Duty League’s London Royal Ravens, and creator management phenom TalentX Entertainment, best known for its “creator-first” mentality and meteoric and unprecedented success with TikTok’s top creators. As leader of TalentX Gaming’s Talent division, Howard will serve as a driving force in attracting and growing a diverse, A-list roster of esports athletes and gaming influencers, creators and streamers, helping to develop talent and take their careers to new heights.
“TXG’s commitment to always put its creators first really struck a chord with me and made it an easy decision to join the company. Gamers have been underrepresented for too long even though the talent and esports industries are booming. We have an amazing opportunity to bring more visibility, monetization and growth to this community of creators,” Howard said. “My recruiting strategy has always been to keep it open and diverse, and to look for and work with creators and brands that break the mold. I envision a deep and balanced roster of creators who represent the diversity of the entire gaming community in gender, accessibility, and culture.”
Howard brings a stellar roster of diverse talent to TXG including Harris Heller of Alpha Gaming, P2istheName, and female powerhouses like Latina gamer Natalie “ZombiUnicorn” Casanova, pro ballerina turned gamer Mari “AtomicMari” Takahashi, and Soleil “Ewok” Wheeler, the inspiring 14-year-old deaf Fortnite pro gamer who Howard signed on as the first female gamer to join FaZe Clan.
Howard is also bringing GAMEMASTER, the ultimate gaming reality competition set to air on Prime Video to TXG. Created by an Emmy, Telly, Global Media and Addy award-winning production team, the show pits 12 amateur gamers, handpicked from thousands of applicants, against each other. The gamers live together in one house to compete for $100,000, a gaming contract and the title of the next gaming super star.
At Abrams, Howard led the charge in expanding the agency’s focus on esports and gaming by creating its own dedicated department for talent. Prior to joining Abrams, Howard worked in the esports and gaming department at Warner Brother’s digital gaming arm, Machinima, where she brought the industry into more traditional verticals
of content branding and entertainment by overseeing talent development and engagement, while launching a variety of new gaming opportunities.
Howard is known for developing A-list client rosters and spearheading a slew of talent and brand partnership opportunities for branded content and digital-traditional crossover. Some of her most notable deals include traditional crossover projects like FOX’s Kicking & Screaming and casting for Machinima’s property Transformers: Combiner Wars, and brand deals with Apple, Epic Games, Paramount and HyperX’s Heroes ambassador program.
“We founded TalentX with a ‘Creator First’ philosophy, and as such, we work hard to ensure that each division is helmed by leaders with a long record of success in their respective fields,” said TalentX Co-Founder and CEO of TXG Jason Wilhelm. “We’re excited to have Amber on board to help take our creators – and TalentX Gaming – to
the next level.”
In May, digital-driven entertainment phenom TalentX Entertainment expanded into the gaming world when it partnered with esports leader ReKTGlobal to launch a new joint venture – TalentX Gaming. TXG combines the “creator first” talent development and social media monetization prowess of TalentX – a company that took the influencer management industry by storm by growing a roster of the top one percent of TikTokkers in just six months, including members of the company’s recently created Sway House, which racked up 1 million followers on their group TikTok account in the first month – with ReKTGlobal’s position as a global esports leader that bridges the gap between the multi-billion-dollar esports industry and the worlds of music, entertainment and traditional sports. The ReKTGlobal ownership team includes musical artists Steve Aoki, Imagine Dragons and Nicky Romero, pro athletes Rudy Gobert, Landon Collins and Taylor Fritz, and lead investor Nick Gross. As owner and operator of the championshipwinning esports powerhouse Team Rogue and the London Royal Ravens Call of Duty franchise, ReKTGlobal is a groundbreaker in esports, content creation and marketing.
George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.