The Global Esports Federation has entered into a strategic partnership with Dentsu Inc. to promote the global development and growth of esports.
“We are certain that this strategic partnership will strengthen the future prospects of the GEF, expanding the vital work that the team has already established. We look to Dentsu for their expertise to bring together the best of esports and sport, further fulfilling our mission to elevate esports and the world’s esports ecosystem,” Chris Chan, President of Global Esports Federation, said.
The strategic partnership will focus on joint efforts to develop new marketing programmes and esports events. In collaboration with Japan esports Union (JeSU), a member of the Federation, Dentsu will lend its expertise and experience to collaborate with various game publishers, commercial partners and various international organisations to further elevate the credibility, legitimacy and prestige for esports.

By Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.