Philadelphia based Susquehanna International Group (SIG) has become the exclusive trading partner of Dignitas, the esports vertical of New Meta Entertainment (NME).

Susquehanna Private Equity Investments, a member of SIG, is an investor in NME. This new deal expands SIG’s partnership with Dignitas.

The multi-year agreement will provide SIG with unique exposure to esports through Dignitas’ teams that compete in the world’s most popular games, including League of Legends, Counter Strike: Global Offensive, Rocket League, VALORANT, and Clash Royale.

The deal will also connect SIG with Dignitas’ fanbase. As part of the deal, SIG will become the presenting sponsor for a variety of digital and physical activations, including Dignitas’ new social media content series “Predict the Draft presented by SIG.”

“Gaming is such a core element of SIG’s work culture, with ongoing gaming-focused events that cultivate the company’s competitive spirit. Combining this passion with Dignitas’ community of casual viewers and esports armchair experts to engage on game theory, champion drafting, map selection and strategy, is truly a ground-breaking sponsorship. We are proud to align with a sponsor who strongly values immersing themselves with the brightest minds in esports and gaming,” Michael Prindiville, CEO of Dignitas, said.

“We are thrilled to expand our presence in the esports community by sponsoring Dignitas, one of the most competitive franchises in professional esports. Gaming is at the core of our approach at SIG and this sponsorship complements the culture of competition and gaming at SIG. Esports is a rapidly evolving industry and through this sponsorship we will provide Dignitas with the resources needed to support its next phase of growth,” Jeff Yass, founder of SIG, said.

By Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.