The Global Esports Federation has announced the formation of a Brand, Marketing, Commercial and Communication Commission to create opportunities within the community and propel esports to the forefront of global events and entertainment.
“Esports has emerged into the mainstream in recent years, evolving to hit the mainstage of entertainment globally. The whole of the Global Esports Federation and the global esports community are optimistic about its continued growth and expansion. We are excited to share our progress and new developments in esports,” Chris Chan, President of Global Esports Federation, said.
The Commission will be led by senior Italian football executive and GEF Board member Lorenzo Giorgetti. Throughout the year, the GEF celebrates the universality of global esports through the staging of regional, continental and international events.
“The Global Esports Federation convenes the stakeholders in the world’s dynamic esports community from different backgrounds, geographies and business models. I look forward to engaging with the world’s commercial brands – established and those emerging – and the market at large to bring tremendous value to the GEF and our worldwide properties,” Giorgetti said.
The Brand, Marketing, Commercial and Communications Commission will drive key priorities in elevating esports globally – to convene an evolving industry, cultivate commercial opportunities and build revenues by driving strategic brand initiatives and partnerships.
By Niji Narayan
Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.