The Global Esports Federation has announced the formation of a Brand, Marketing, Commercial and Communication Commission to create opportunities within the community and propel esports to the forefront of global events and entertainment.
“Esports has emerged into the mainstream in recent years, evolving to hit the mainstage of entertainment globally. The whole of the Global Esports Federation and the global esports community are optimistic about its continued growth and expansion. We are excited to share our progress and new developments in esports,” Chris Chan, President of Global Esports Federation, said.
The Commission will be led by senior Italian football executive and GEF Board member Lorenzo Giorgetti. Throughout the year, the GEF celebrates the universality of global esports through the staging of regional, continental and international events.
“The Global Esports Federation convenes the stakeholders in the world’s dynamic esports community from different backgrounds, geographies and business models. I look forward to engaging with the world’s commercial brands – established and those emerging – and the market at large to bring tremendous value to the GEF and our worldwide properties,” Giorgetti said.
The Brand, Marketing, Commercial and Communications Commission will drive key priorities in elevating esports globally – to convene an evolving industry, cultivate commercial opportunities and build revenues by driving strategic brand initiatives and partnerships.