The UK’ Committee of Advertising Practice (CAP) has issued an Advice Notice to GB-licensed gambling operators making clear that eSports betting-related advertising must comply with rules that also apply to other forms of gambling advertising. It also provides guidance for gambling operators on how to stay within the advertising rules when creating marketing for gambling on eSports on social media.
CAP is currently carrying out two important initiatives as part of its ongoing commitment to ensure gambling advertising remains responsible. The first one is updating the Gambling Commission on its progress in responding to GambleAware’s research on the impact of gambling advertising in the UK. The second one is to set the comprehensive work it has undertaken around eSports betting marketing in social media.
CAP will report fully on its response to the GambleAware synthesis report in the autumn. In the meantime, it will continue to monitor and take action around gambling advertising where it identifies compliance problems.

By Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.