Newgioco Group, the global sports betting and gaming technology company, has kicked off esports wagering through its online betting channel in Italy.
Wagering on esports is intended to fill the gap left by the suspension of live sports and the limited availability niche sports events, and is available now on all online channels, including PC, tablet and mobile.
“We are absolutely committed to keeping our full team employed during the global pandemic and with the challenges currently facing our normal markets. The first result of our whole team approach is the launch of esports in the online channel in Italy within one week of regulatory approval. The rapid go-to-market of esports offerings reflects the talent and efficiency of our design team and flexibility of our Elys platform. The focus is now to accelerate the development of our unique U.S. sports betting platform in preparation for the re-opening of markets once the crisis subsides,” Michele Ciavarella, Chairman and CEO of Newgioco, said.