Torque Esports Corp. (“Torque” or the “Company”) and UMG Gaming’s esports gaming content is positioned to reach millions of homes worldwide thanks to a programming syndication agreement with Blake Broadcasting.
Blake Broadcasting is a leader in broadcast innovation, consolidating global reach around the world in satellite, OTA (over the air) and OTT (over the top online) distribution – reaching a worldwide audience.
UMG’s range of live-streamed esports competitions and series will now be shown globally on Blake networks across North America, Europe, and the Asia-Pacific region.
The leading platform for online tournament play, esports events, and programming, UMG has generated more than 1.2 billion page views, 25 million video views, and has paid out more than US$3 million in prize money.
“We had been planning our syndication efforts towards the Esports Upfronts event, which was to be held in April in New York,” said Torque Esports President and CEO, Darren Cox.
“The rapid shift of interest in our existing simulator racing and competitive gaming content has been overwhelming. We had already been talking with Blake Broadcasting, so it seemed fitting to expand that deal to all of Torque & UMG Content.”
The recent launches of major sim racing events such as The Race All-Star Esports Battle and Legends Trophy plus the UMG’s Collegiate Clash events, were key drivers to sparking this relationship between Blake Broadcasting and Torque Esports.
This joint effort will bring exceptional reach for Torque Esports’ advertisers and sponsors in addition to our existing presence and reach to the competitive gaming audience.
“The live content pipeline, especially in sports, all but dried up overnight,” said Bob Blake, CEO of Blake Broadcasting.
“Torque & UMG Gaming already had a strong portfolio of competitive gaming content, from virtual motorsports to traditional series and remote competitions. The quality of Torque’s programming and deep experience and history made the decision easy.
“Adding Overwatch Collegiate Clash and The Race All-Stars Esports Battle motorsport events to their catalog just strengthens our joint effort further.”
The Torque Esports group also includes the Barcelona, Spain-based data analytics experts Stream Hatchet; Lyon, France-based game studio, Eden Games; Maranello, Italy-based motorsport simulator company, Allinsports; Silverstone, UK-based content and esports tournament creators, IDEAS+CARS; plus London-UK-based motorsport and esports racing media platform, The Race.
About Torque Esports:
Torque focuses on three areas – esports data provision, esport tournament hosting and esports racing. Torque aims to revolutionize esports racing and the racing gaming genre via its industry-leading gaming studio Eden Games which focuses on mobile racing games and its unique motorsport IP, including World’s Fastest Gamer (created and managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK). With the proposed acquisition of simulator company Allinsports – Torque offers gamers everything from Free to Play mobile games to the highest end simulators. Building on the leading position of Stream Hatchet, a wholly-owned subsidiary, Torque also provides robust esports data and management information to brands, sponsors, and industry leaders. Its tournament organizing arm, UMG, has recently added a digital tournament platform to its portfolio of assets in its ever-growing ecosystem.
SOURCE Torque Esports Corp.