NODWIN Gaming, the biggest esports company in India, has opened its new office in South Africa. The company appointed Nathaneal Slabbert as its Head of Operations and Anthony Nell as its Head of Sales to spearhead the functions in the region.
“South Africa is one of the biggest markets which we can go ahead and enter in and I believe it is a springboard to mainland Africa. It has traditional respect and love for gaming and sports equally. It’s a superb country for us to go ahead and introduce esports to and build NODWIN’s presence in the African continent. We look forward to working with the partners in the future and see where we can go,” Akshat Rathee, Founder and MD of NODWIN Gaming, said.
“With South Africa, we are pushing our geographical limits. The expansion is a gateway to not just South Africa but the whole of Africa. Regarding the development of esports in the region, the scenario right now looks a lot similar to what India was 5 years ago. The South African audience is a healthy mix of PC and console players alongside the massive mobile gaming populace. We have an opportunity to create a professional and organized ecosystem of esports in the country for the brands, players, and fans to benefit equally from. With Nate and Anthony being reputable faces in the community, we are more than ready to kickstart our multinational operations,” Sidharth Kedia, CEO of NODWIN Gaming, said.
“I’m very excited to have Antony and Nate on board for our South African expansion. We have big plans for the region and their experience with the local market will be key,” Merlin Wiedeking, Head of International Business at NODWIN Gaming, said.
Nathaneal is a semi-pro Counter-Strike player who has over 10 years of experience in the esports industry. Nathaneal has been a part of projects like the ESL African Championship. Apart from his work behind the scenes, Nathaneal also spends a fair amount of time in front of the camera. He has been casting and analysing games since 2013.
“I am really excited to join the team at NODWIN. Sharing the same passion in esports with them I believe it is a definite win for the South African and African markets. It is the right recipe we need in the region, and it is super exciting times ahead for all that love esports and gaming,” Nathaneal Slabert, Head of Operations at NODWIN Gaming South Africa, said.
Anthony is a local South African esports veteran, having recently co-operated the Game TimeMedia production house start-up and has previously owned two major MGO’s. He has worked on projects like the Mega8 Seasonal esports tournaments, Evetech Champions League and MSI Hero Cup at rAge Expo 2019.
“It is an absolute honor to join the NODWIN team and to be a part of their ambitions on the African continent. South Africa has been largely ignored in terms of global esports expansion and NODWIN Gaming International’s goals for the region are the first steps in the right direction,” Anthony Nell, Head of Sales at NODWIN Gaming South Africa, said.