The most successful sports leagues are built with the help of strong, committed brands that support their growth. After a 2019 season that saw the LEC rise to greater heights and represent the best of the world of the global stage, we’re proud to unveil a few of the partners that will be by our side in 2020.
“We’re humbled by the fact that so many of our partners from 2019 have chosen to renew their trust in the LEC in 2020.”, said Alban Dechelotte, Head of Sponsorships & Business Development EU at Riot Games. “We believe in building long-term partnerships, which set the basis for a strong and sustainable LoL esports ecosystem in Europe. Most importantly, each of these partners bring additional value to the LEC in unique ways, thereby elevating the viewership experience for all LEC fans.”
Returning as a National Partner for the DACH (Germany, Austria, and Switzerland) region, Tchibo is back to provide the LEC with its coffee kick. Tchibo is one of the largest German retail companies, standing for top-quality coffee and unmatched coffee enjoyment. Keep your eyes out for more information about how Tchibo will be activating with us over the coming weeks.
Last year we welcomed Logitech G to the LEC lineup of partners, and we couldn’t be more excited to renew our partnership and to welcome them back as an official supplier for the 2020 season. Logitech G has a proud history as a supporter of League esports, with long term sponsorships with multiple teams and a fan reputation as an industry leading brand focused on gamer needs. In 2020, they’ll once more be providing keyboards, mice and mousepads as the official supplier of the league, in addition to continuing to support the fan favourite “Mechanics” show each week.
Another returning partner, Warner Music will be rejoining the LEC as Official Music Partner in 2020. As a worldwide leader in music and entertainment, we’re excited to double down on the partnership and rock out to our own soundtracks via new and exciting music for LEC breaks during our weekly broadcasts. Warner Music will also continue to see how they can elevate the LEC experience across content, live performances, and broadcast. Check back soon to find out more!
Finally, we’re thrilled to announce the return of global home appliances brand Beko back to the LEC as Official Domestic Appliances Supplier for the Spring and Summer Split. In 2019 we took on the Beko kitchen together, taking a closer look at what LEC heroes have on their plates courtesy of the ‘Eat Like A Pro’ series and offering tips and recipes for healthy meals along with celebrity guests. In 2020 we’ll be creating even more fun content for fans to chew on, with Beko becoming the official post-game interview partner of the LEC and bringing about a new “Live Like A Pro” series.