ABI PRODUCT’s brand “Goryachaya Shtuchka” is to become an official partner of EPICENTER CS:GO series that will take place 21-22 December in Moscow. Best known for its legendary “Chebupeli” (unique fried meat-snack) and “Bulmeni” (unique dumplings with broth inside), the brand will host a series of offline and online activities for the esports fans and visitors of the tournament’s final stage.

ESforce Holding team has designed a creative campaign for “Goryachaya Shtuchka” that aims to elevate esports and gaming in general to a whole new level together with the brand – that will be tagged as #nextlevelfood during the campaign. With ESforce Holding’s support, the “next level foods brand” will also “level up” its audience via interactive activities.

“This is the second time we partner up with EPICENTER – the biggest esports tournament series in Eastern Europe that attracts tens of thousands of visitors and is watched by millions of fans worldwide. This is a unique opportunity for complex communication in both online and offline environments thanks to high emotional involvement and esports audience’s transparency. We consider supporting esports a promising and worthwhile effort for the “Goryachaya Shtuchka” brand. Therefore, we plan to actively support it in the future onward, pulling out the stops on brand integration to the gaming environment,” – commented Denis Martasov, ABI Product Marketing Department Director.


By George Miller

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.