Partnership also includes entitlement of exclusive draft day coverage
Monumental Sports & Entertainment has announced a multiyear marquee jersey patch partnership with Alarm.com for Wizards District Gaming of the NBA 2K League.
As part of this landmark partnership, Alarm.com will have virtual in-game signage during Wizards District Gaming play in the NBA 2K League in addition to the official jersey patch entitlement. Alarm.com will also have entitlement of NBA 2K League Draft coverage for Wizards District Gaming, which holds the No. 1 overall pick this season for the first time in franchise history.
“We are thrilled to announce Alarm.com as the official jersey patch partner of Wizards District Gaming,” Zach Leonsis, Senior Vice President of Strategic Initiatives at Monumental Sports & Entertainment, said. “Headquartered locally with a tremendous global reach and focus on technology, Alarm.com is trusted by millions of people worldwide to protect their homes and businesses and we couldn’t be more excited to incorporate their brand in a wide array of unique activations.”
“We’re entering the next evolution of our long-standing relationship with Monumental Sports & Entertainment,” said Anne Ferguson, VP of marketing at Alarm.com. “The emerging universe of esports and the NBA 2K League is a natural fit for exposing legions of tech-savvy players and fans to Alarm.com. We’re always looking for ways to be front and center with people who may want to include Alarm.com in their daily lives or join a great team that’s creating the next generation of smarter home and business solutions. Aligning our brand with Wizards District Gaming creates unique opportunities to help us achieve those goals.”
The partnership also features experiential activations including a Wizards District Gaming sponsored employee program and player appearances, as well as social media features, branded content, run-of-site digital banner advertisements and brand integration within Twitch.
The qualifying stages for the 2020 NBA 2K League Draft tipped off on Tuesday, Oct. 22 and will run through Sunday, Nov. 10. The 2020 NBA 2K League Draft will take place Feb. 19, 2020.