Ford is planning to launch its own esports virtual racing teams, under the name Fordzilla.
The company will recruit top esports drivers for teams in France, Germany, Italy, Spain and the UK. The company will also invite star players to form a European team with selected members from each national team.
The Fordzilla teams will compete in games like Forza Motorsport 7. According to Ford, millions of people play Forza games each month and one million players choose Ford vehicles.
A few years ago, the winner of the first-ever Forza Racing Championship was a 2017 Ford Focus RS.
By Niji Narayan
Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.