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Gen.G Partners with Bumble

Global esports organisation Gen.G has partnered with the women-first social networking platform Bumble to launch its first-ever all-female team, which will consist of professional Fortnite players.
Bumble will become the official partner for Kristen Valnicek – known widely as KittyPlays – a content creator and Twitch streamer who Gen.G named the head of new gaming initiatives back in October.
The partnership’s main aim is to essentially connect and empower women who are gamers, with Chelsea Maclin, Bumble’s vice president of marketing, emphasising the company’s desire to “support the women building incredible communities in gaming.”
Bumble’s partnership with Gen.G gives the platform an access to the industry that, research firm Newzoo predicts, will generate more than $1 billion in revenue for the first time this year, up 27% year over year.

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