The Anheuser-Busch brewing company has applied to trademark a phrase that would make it the leading proprietor of alcoholic beverages within the esports industry.
Budweiser applied to trademark the phrases “the official beer of esports”, “the official beer of gaming,” and “the official beer of gamers.” These trademark applications were seen on the official United States Patent and Trademark Office website.
Trademarking a phrase is usually meant for advertising purposes, but the inclusion of the word “official” could lead to trouble within the industry if other alcohol companies want to partner up with esports organisations.
The process is still in its early stages, though the application has yet to be approved.
By Niji Narayan
Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.