Partnership Formed to Focus on Increasing Demand for Comprehensive Esports Market Services and Expertise
Conventions, Sports and Leisure (CSL), the research and planning arm of Legends, a leader in global planning, sales and hospitality; and esports industry natives INGAME Esports, Inc. and SIMPLYNEW, have partnered to create the “Esports Entry Advisory.”
The “Esports Entry Advisory” will offer venue developers, destination marketing organizations, sports commissions, facility managers, and other sports/entertainment industry stakeholders tailored market analyses, facility design guidance, technology consulting, esports event programming, among other esports advisory services.
“The esports ecosystem has many layers, and it can be challenging to know how to connect with event organizers or market to the video game community,” explained Angela Bernhard Thomas, Co-Founder and CEO of INGAME. “Venues contemplating esports rely on information we provide for their decision making and planning process.”
Bill Rhoda, President, Legends Global Planning, said, “The formation of the ‘Esports Entry Advisory’ will allow us to develop a full set of services to offer partners, from conceptualization to development, within the esports business.”
CSL and INGAME recently led the feasibility analysis for the development of an esports program in Atlantic City, NJ. The analysis established a baseline of event potential, economic impact and space needs for transforming historic Boardwalk Hall into a next generation esports venue. SimplyNew most recently provided technology design and build out of the Esports Stadium Arlington.
“We partner with venues and venue stakeholders to help them better position themselves in the esports marketplace,” said Tyler Othen, Esports Practice Leader for CSL. “As esports and the spectator sports converge, it is essential that key stakeholders know how to create immersive experiences that integrate significant technology.”
“The Esports Entry Advisory is a powerful tool for decision making,” noted Marc Scarpa from SIMPLYNEW. “Our collective approach combines market and cost/benefit analyses with esports technology and business modeling, in advance of architectural design and construction, which is lacking in the industry right now, and we’re solving this problem with an offering that is unique and necessary.”
The esports phenomenon continues to grow, as Newzoo’s 2019 Global Esports Market Report estimates $1.1 billion in revenues and nearly 454 million unique esports viewers for 2019. The launching of the Esports Entry Advisory will support the emergence of the live esports experience, creating opportunities for revenue generation and economic impact creation throughout the industry.
The partners will be featured on a panel at the upcoming E3 conference in the Joint Forces Initiative/514 Esports booth at 10:20 a.m. on June 12, 2019.