Mogul has announced they will join forces with one of Europe’s most recognisable esports brands, Alliance, to support upcoming esports stars in Europe.
The landmark partnership will see Alliance establish their own annual season-format tournament series and membership offer on Mogul’s market-leading platform to support grassroots to semi-pro esports players.
While more details of the tournament and membership will be unveiled in the coming weeks, Alliance members can expect priority access into this tournament series with reserves seats ahead of public access, swag from both Mogul and Alliance, large prize pools every season, and could win the opportunity to train with the team as a part of their bootcamp at Alliance HQ in Sweden – all expenses paid. The memberships and tournaments will be open to esports players of all levels who can play in a nurturing environment and even kickstart earning an income on their path to professional esports.
Jamie Skella, Mogul’s Chief Strategy and Commercial Officer, looks forward to collaborating with a team admired around the world.
“Alliance is an esports powerhouse with a large fan-base around the world. Backing them with Mogul’s world-class technology and globally distributed tournament staff allows Alliance to bridge the gap between them and their fans through active participation, not just passive consumption. This cooperative is desired to support the next generation of player aspiring to go pro, and for everyone else, rewarding them with team gear, international travel, rubbing shoulders with some of the world’s best players, and more.”
Jonathan ‘Loda’ Berg, Alliance’s Chief Executive Officer, says the team are excited as this will be the first time an esports team will be able to run a tournament series under their own brand with over US$50,000 in cash and prizes on the line.
“Alliance is proud to be one of the most prominent esports teams in Europe, with top competitive teams in multiple game titles. Alliance and Mogul have an aligned commitment to support our fans, grassroots talent, and the global esports industry. Our membership offer will allow us to continue to create a lasting esports legacy while supporting tomorrow’s best players and all of the fans who have supported us on our journey.”
Details of the Alliance tournaments and membership on Mogul will be announced in the coming weeks.

By George Miller

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.