Actor Will Smith and Japanese soccer legend Keisuke Honda have invested in esports franchise Gen.G, which announced a new $46 million round of financing. Los Angeles-based Gen.G operates teams in seven different video games and has offices in China, South Korea and the U.S.
Smith and Honda’s Dreamers Fund is joined by Los Angeles Clippers minority owner Dennis Wong and Michael Zeisser, former chairman of U.S. investments at Alibaba Group Holding Ltd.
“It’s exciting to see the worlds of technology, media, sports and now celebrity come together,” said Chris Park, chief executive officer of Los Angeles-based Gen.G.
“The coming years are going see our company really start to crystallise its identity, not just as a brand, but also as an enterprise,” Park said.