NBA 2K League, a joint venture between the NBA and Take-Two Interactive, along with YouTube has announced that YouTube will stream live broadcasts of NBA 2K League games and distribute highlights on the official NBA 2K League YouTube Channel.
YouTube will livestream all NBA 2K League games this season, including more than 230 regular-season, tournament and NBA 2K League Playoff and Finals games combined. All regular-season games take place at the NBA 2K League Studio Powered by Intel in Long Island City, N.Y.
The NBA’s partnership with YouTube goes back more than a decade when the NBA became the first professional sports league to partner with YouTube and launch its own channel in 2005. Last year, YouTube TV became the first presenting partner of NBA Finals and WNBA Finals.
The NBA and YouTube further expanded its partnership last month with the launch of the NBA’s first YouTube channel dedicated to fans in sub-Saharan Africa. To date, the NBA, WNBA, NBA G League, and NBA 2K League YouTube channels have generated more than 5.6 billion combined views.