Grow uP eSports, the gaming association of Portugal, has signed a deal with sportswear behemoth Adidas. As per the agreement, the company will supply hoodies, training suits, coats, t-shirts, and hoodies to the players of Grow uP.
Grow uP is involved in games such as League of Legends, FIFA, PES (Pro Evolution Soccer), CS:GO and Street Fighter V. In addition, it has partnership with eSports stakeholders like of Alibaba Cloud, NZXT and the Portuguese Institute for Sports and Youth (IPDJ).
Telmo Silva, the CEO of Grow uP, said while announcing the deal that in the current landscape, it is vital to consolidate the Grow uP brand in the Esports world. Paolo Junqueira, the national representative of Adidas in Portugal, stated that Adidas takes great satisfaction in marking their presence within the community.
By Niji Narayan
Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.