Russian esports company Gambit Esports signed a partnership with energy drink provider Tornado Energy. This is the second partnership for the company in recent times, with the first being its partnership with monitor and display provider, Viewsonic.
Gambit Esports noted in a press release that Tornado Energy has a history of investing in esports, noting that “Tornado Energy sees work with young people as part of its mission and has been supporting e-sports and game projects for several years already.”
Tornado’s work in the esports industry includes a range of collaborations with the likes of “Wargaming.net and Electronic Arts, tournament operators ESL and UCC, the brand Igromania” as well as a number of esports teams from the CIS region. Notably, Tornado Energy has its very own PUBG team that competes in the Contenders League.
On the partnership, parent company GFD Rus’ Director of Marketing, Anastasia Ustenko commented “One of the priorities of any brand is the native integration into the youth environment through modern technologies. Interaction with esports teams is an excellent solution for this task, because they combine active, technically savvy youth. Cooperation with one of the most recognisable esports organisations of the CIS will be an excellent platform to exchange experience and expertise. In simple terms, together with Gambit Esports, we want to find interesting solutions for working with the audience and create new cool new products and projects for you, fans of red and blue!”
Gambit’s Sports Director Konstantin Pikiner was equally as pleased with the announcement: “We are glad that we share many values with the Tornado Energy brand. It is especially pleasant that in addition to supporting the players, our partnership is focused on a close relationship with the Gambit Esports fans.”