International law firm Bird & Bird has launched an initiative through which those in the Esports Integrity Coalition (ESIC) can avail complimentary legal support service.
Those who are part of the not-for-profit association will be entitled to three hours of legal advice on three separate legal queries each year.
Richard Bush and William Deller of the Media, Entertainment and Sports Sector at Bird & Bird commented in a statement: “Esports is an area of huge growth and innovation, which presents various novel commercial and regulatory challenges. Our partnership with ESIC will not only help its members navigate these challenges, but also provide them with legal support aimed at furthering the development of their businesses and protecting esports from various integrity risks.”
Ian Smith, Commissioner of ESIC added: “Bird & Bird are experts in providing legal advice in esports, and in the broader sport, media and technology sectors, making them the ideal partner for this initiative. The firm’s complimentary legal support service fits perfectly with ESIC’s wider strategy: to add value for its members, to support their development and, of course, protect esports integrity. I look forward to working with the team.”
ESIC counts the likes of ESL, DreamHack, Intel, ESP Gaming, Gambling Commission, and Malta Gaming Authority as members of the association. Esports Insider is its key media partner.

By Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.