Leading online bookmaker Betway has agreed a deal to sponsor German esports team Berlin International Gaming (BIG).
The two-year agreement will see Betway serve as the main sponsor for BIG’s esports teams and grants the operator access to a wide portfolio of sponsorship rights including front of jersey and sleeve branding; player access for the creation of exclusive content; giveaways and social media access.
Among the ranks of their CS:GO team is Owen ‘smooya’ Butterfield, currently the highest-rated British CS:GO player in the world, Johannes “tabseN” Wodarz, Germany`s top-ranked player, and the Turkish star player İsmail Can “XANTARES” Dörtkardeş.
BIG’s first competitive action as an official partner of Betway will be on 26th-27th January, at ELEAGUE in Atlanta, Georgia.
Anthony Werkman, Betway CEO, said: “This partnership strengthens what is an already formidable esports offering here at Betway and is a statement of our intent for 2019.
“We’re looking forward to working closely with BIG to bring the most entertaining content in the business to the esports community who are some of the most loyal and passionate fans in sport today.”
Daniel Finkler, BIG CEO, said: “Having spent plenty of time carefully putting this deal together, I am thrilled to announce that Betway, one of the world’s leading betting providers, is now BIG’s new main sponsor.
“Betway has gained an excellent reputation within the last decade and we are proud to represent such a famous brand within the esports scene. Our fans can look forward to many exciting and entertaining projects together with our professional athletes. Welcome to BIG, Betway.”
BIG will join Made in Brazil (MiBR), Ninjas in Pyjamas (NiP) and Invictus Gaming as part of the Betway esports sponsorship stable.
About the Betway Group
The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.
Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is ISO 27001 accredited through the trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.
In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.