The partnership will facilitate GLHF.GG´s expansion in the iGaming value chain by building a new, global community for eSports followers, focused on entertainment, streaming, gamification and betting on eSports.
The interest in eSports is increasing at a fast pace, from professional eSports players where prize money is on the rise; from viewers who can bet on the events as they would on other sports; and from sponsors who are investing into this market. The eSports market is active across the world with an official network of professional gaming tournaments and leagues and a total value of around $900 million.
Per Norman, CEO of MRG, says: “There is a massive engagement around eSports today with 200 million frequent viewers globally every day. Our ambition is to build the world’s most engaging eSports community together with Gamingzone Entertainment. Together we will offer a new community called GLHF.GG for eSports fans with focus on entertainment, streams and betting on eSports to embody the true meaning of GLHF.GG.”
Robin Reed, CEO of GiG, says: “We highly value MRG’s and Gamingzone´s knowledge and experience in both iGaming and eSports and are delighted to enter the fast-growing eSports vertical together with them, adding further scale to our ecosystem. We are looking forward to supporting GLHF.GG in our mutual strategy of offering innovative, entertaining and engaging products supporting their growth in this increasingly prominent market”.
The agreement is based on revenue share and is expected to go live in Q1 2019. The deal is expected to have marginal positive contribution to GiG´s overall revenues in 2019. A rising contribution to revenues is expected as the eSports vertical gains traction in the marketplace.
For further information, please contact:
Robin Reed, CEO of GIG, +356 9999 0382, [email protected]om
Anna-Lena Åström, GIG Head of IR & Corporate Communications, +356 796 998 48, [email protected]
Per Norman, CEO of MRG, tel. +46 (0) 722 30 9191, [email protected]
Åse Lindskog, Communication and IR, tel. +46 (0) 730 24 48 72, [email protected]
Karl Mikael Cakste, CEO of Gamingzone Entertainment, tel. +46 (0) 70 778 87 87, [email protected]
Niklas Grawé, CEO of GLHF.GG tel. +46 (0) 7619 111 11, [email protected]
About Gaming Innovation Group (GiG):
Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through its ecosystem of products and services, it is connecting operators, suppliers and users, to create the best iGaming experiences in the world. Gaming Innovation Group operates out of Malta and is listed on the Oslo Stock Exchange under the ticker symbol GIG.
For more information about GiG and our services also see: www.gig.com
MRG is a fast-growing, innovative iGaming Group with operations in 13 markets. MRG offers a superior experience in a Green Gaming environment. MRG was founded in 2007 and operates the iGaming sites Mr Green, Redbet, 11.lv, Winning Room, Bertil, MamaMiaBingo, BingoSjov and BingoSlottet. The Group had a turnover of SEK 1,192.0 million in 2017 and has over 370 employees. MRG has gaming licenses in Denmark, Italy, Latvia, Malta, the UK, and Sportsbook license in Ireland. MRG is listed on Nasdaq Stockholm in the Mid Cap segment under the name Mr Green & Co AB (ticker MRG). Read more at www.mrggroup.com.
Gamingzone Entertainment is an entertainment company in esports focused on creating narrative and entertaining original e-sports content. The founders have a background from TV4, MTG and Endemol Shine and have been involved in productions of Big Brother, Idol, Survivor, Deal or no deal and more. Read more atwww.gze.se