Thailand Esports Federation has signed a memorandum of understanding (MoU) with marketing agency dentsu x for developing the sports and exploring more opportunities. As per the agreement, dentsu x will create marketing strategies to attract more players and fans to sports and generate more revenue.
The marketing company will generate marketing activities for athletes and influencers, and business opportunities for media content and broadcasting rights.
“The signing of the MOU manifests the local agency’s capabilities in pushing the development of sports marketing a step further, particularly nurturing and developing a sustainable esports ecosystem in Thailand. We are all very proud to have been instrumental in initiating and forging this partnership,” said Kazuo Koike, managing director of dentsu X (Thailand).