Mike Sepso, a co-founder of Major League Gaming (MLG), has teamed up with former National Basketball Association (NBA) executive Bobby Sharma to launch Electronic Sports Group (ESG), a new global advisory firm for the esports industry.
The new entity will strive to speed up the development of competitive gaming by helping the clients make strategic business decisions in advertising, finance, sports and media industries.
Former HBO Sports president Ken Hershman will also join ESG to take up a partner position with the new company.
More recently, however, the likes of HP, Intel and Mastercard have signed esports partnerships, while other companies have realigned their sponsorship budgets to pledge more towards the gaming industry.
“The biggest hurdle for esports to overcome in 2019 is to attract meaningful investment from brands. The challenge is authentically connecting brands with a large, global audience. A key challenge for rights holders and brands is a level of comfort and understanding. ESG hopes to be a key participant in bridging that divide.” concluded Sepso.