The UK-based tech entrepreneur has launched a €50 million investment fund named Rewired GG to support European esports sector.
Tej Kohli plans to help build “a world-class esports team, as well as develop individual players, games and commercial opportunities.”
Sam Cooke, managing director and co-founder of Esports Insider, been roped in as adviser to Rewired GG.
“Esports has huge potential and could rival traditional sports like football, tennis and basketball in terms of cultural impact and viewing figures,” said Kohli.
“I have seen first-hand through my son the passion many young people have for the sport and the growing professionalism of the teams, players and commercial partnerships.”
“I believe that with the right mentoring and investment, Europe will soon play host to the best players, teams and commercial opportunities in global esports.
“Esports is the most disruptive innovation in world sport and I am excited to be able to help it thrive this side of the Atlantic.”