Leading esports bookmaker agrees new seven-figure, three-year agreement
Betway has extended its partnership with legendary esports team Ninjas in Pyjamas following the success of its previous two-year deal.
The seven-figure, three-year agreement sees the leading online bookmaker feature on all shirt branding, onsite branding at the NiP training facilities, as well as content usage rights and full player access.
Swedish-based NiP recently expanded into DOTA 2, offering Betway more deliverables as it looks to continue its market-leading content and cement itself as the number one esports bookmaker.
Anthony Werkman, Betway CEO, said: “Our partnership with Ninjas in Pyjamas helped put Betway on the map as an authentic, passionate and committed supporter of esports around the world.
“It was therefore an easy decision for us to continue our sponsorship with them over the next three years and to expand that in to DOTA 2.
“They are a firm favourite in the Betway sponsorship stable having demonstrated not only their skills in the arena but also their personalities behind the screen.
“By actively engaging with fans through our Betway esports social channels they have helped bring more people closer to the game than ever before and we are very excited about the future together.”
Hicham Chahine, CEO of Ninjas in Pyjamas, added: “We are delighted to have extended our partnership with Betway after a very successful couple of years. The team at Betway has been a pleasure to work with and has played a big part in our success.
“In that time we have developed a close and innovative relationship, which made the decision to extend our deal for another three years an obvious one.
“Betway is the leading esports betting company and this partnership will allow us to continue to grow our legacy to millions of fans around the world together.
“We are extremely proud of what we have achieved over the last two years, and are confident we can elevate this partnership further. We are looking forward to working with Betway for the long term. #GONINJAS”
About the Betway Group:
The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.
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