Svenska Spel, the state-owned gambling regulator of Sweden, has signed agreement to sponsor Svenska e-sportforeningen (the Swedish Esports Federation or SESF) for the next three years.
“That Svenska Spel becomes the main sponsor of SESF, just as they belong to several other federations, shows that e-sports are normalized as sports,” says Magnus Jonsson, Chairman of SESF.
Svenska Spel has previously sponsored Swedish federations of other sports such as football, ice hockey, indoor bandy, handball and bandy. Being connected to e-sports now depends on seeing opportunities for being able to provide relevant offers to a new audience, it is stated.
Svenska Spel has previously applied to offer e-sport games and will do it again when the new gaming market opens January 1, 2019.

By Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.