G2 Esports’ has launched its partnership with Red Bull across five esports tournaments around the world. As part of the partnership, five teams under the G2 brand will wear special G2-Red Bull crossover jerseys.
“Red Bull and G2 have a shared vision of bringing more entertainment and adventure to the esports industry through interactive content and event activations, so a partnership was an obvious and important move for us,” said G2 Esports CEO Carlos “ocelote” Rodriguez. “This holistic partnership is a big step for G2 and the content that we have coming down the pipeline is going to set this collaboration apart from all others in the space.”
From 9/6-8/8, five of G2’s competitive teams will wear Red Bull branded jerseys and publically debut the partnership throughout the weekend in both tournaments and event activations across the League of Legends, CS:GO, Rainbow Six Siege, Rocket League, and PUBG teams. Red Bull and G2 will collaborate across all teams, players, and content creators to enhance individual player and team performance, produce high-end entertainment formats and create dynamic event activations.
On-site activations will occur at the 2019 LEC Summer Finals in Athens, Greece and the CS:GO StarLadder Berlin Major to showcase the new G2 and Red Bull jersey. Fan 1v1s and meet&greets will also be hosted as part of the activations.
By Niji Narayan
Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.