Canadian singer The Weeknd has invested in OverActive Media, Canada’s first professional esports ownership group. The terms of the investment were not disclosed, but it would appear that The Weeknd will be contributing to some marketing efforts and building brand awareness around Splyce and the Toronto Defiant.
“Abel’s standing in the music industry will provide our Toronto Defiant and Splyce brands the opportunity to reach more fans and engage new audiences,” said OAM CEO and president Chris Overholt.
The release also mentions that Toronto Defiant fans will see “unique joint efforts” with The Weeknd throughout the 2019 Overwatch League seasons.
The Weeknd said: As a big esports fan, I am really excited to be involved in this project. I am looking forward to collaborating with OverActive Media in unique and innovative ways.
By Niji Narayan
Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.