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The betting company Melbet has become a partner of the Turkish esports organization Eternal Fire. ET’s next tournament, featuring a new sponsor, will be the BLAST Bounty 2025 Season 1.

“We’re proud to partner with Eternal Fire. They’ve not just been part of Turkish CS history, they’ve written it. With Melbet behind them, we hope that Eternal Fire can reach even greater heights, deliver new victories for their fans, and showcase the passion for CS in Turkey,” said a Melbet representative.

The Melbet logo will be featured on the team’s jerseys and social media channels during game streams and other events as part of the partnership. Together with Melbet, EF players plan to host autograph sessions and other fan engagement activities.

Melbet will also help grow Eternal Fire’s massive FACEIT Club, which already boasts nearly 20,000 players.

Eternal Fire, one of Turkey’s biggest names in esports, is making waves on the global Counter-Strike scene. Ranked 13th by HLTV, they’ve had an amazing run, placing second at ESL Pro League Season 20 and making it to the PGL CS2 Major Copenhagen 2024 quarterfinals.

Melbet’s sponsorship of Eternal Fire extends beyond CS2, encompassing their entire PUBG roster.

The post Melbet and Eternal Fire have formed a new partnership appeared first on European Gaming Industry News.